Network Gaming - talkSPORT, Fitzdares, RockTheGoat
Shout Racing
A spin on sports betting that turned horse racing into a fantasy sports style game pitting players against each other for a larger prize. Designed to work with multiple brands such at Fitzdares and talkSPORT.
This game was mostly promoted through our partners channels with social and paid links directed to a landing page I had designed. These pages were designed to give a brief overview of how the game works and what the player could win. The were also designed in a way that they could be easily updated with components to assist the sales team with pitches for potential new partners.
Players pick horses, earn points based on top-5 finishes, and compete on a live leaderboard. The design challenge was introducing a novel concept to an audience with established expectations - the UI had to feel fresh without alienating the core demographic.
An interactive Figma prototype was built with variables to demonstrate live timers, a ticking return counter, and the full game loop - used for testing, stakeholder sign-off, development and partner pitches.