Unibet

Unibet Open

Led the full rebrand of Unibet Open, a live European poker tournament. From brief to launch. Logo, brand guidelines, website, event graphics and materials across every touchpoint.

Brand Web Marketing Print Digital Events

Unibet Open

The old branding featured an oddly shaped and gradient heavy logo that was hard to work with across the board. This marked the beginning of creating the entire brand identity and assets for each event.

Old Unibet Open LogoNew Unibet Open Logo

Brand Rollout

As part of the new branding, I developed a comprehensive suite of graphics for all major event touch points requiring print materials. These encompassed items such as badges, playing cards, winner cheques, poker chips, lanyards, roll-up banners, poker tables, booths, merchandise, welcome desks, main table sets, and information booklets. It could have been anything and everything!

Poker Player Card Designs Poker Chip Designs

Live Design

Additionally, during the events and live on-site, I provided ongoing support with digital imagery for social channels, live blogs, and TV streams as the tournament progressed over 3 to 4 days.

Old Unibet Open LogoNew Unibet Open LogoNew Unibet Open Logo
Old Unibet Open LogoNew Unibet Open LogoWinners ChequeMain table
Early Web Page